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Brandfora vs OrderMyGear
Running a network on OrderMyGear stores? Here's what changes when the network owns the rails.
The short version
Who's the admin, and who owns the data.
OrderMyGear is an online store platform licensed by individual distributors, decorators and team dealers. Its Pop-up Stores carry a one-time license from $1,899 and a 3.95 percent platform fee on cart totals, plus payment processing, per its pricing page. Brandfora is licensed once by a network's HQ, deployed to every location under the network's brand, with no per-order platform fee charged to locations, and a cockpit that consolidates order data from every store source through bidirectional order ingestion. One shop? OrderMyGear is a reasonable choice. A network? The question is who's the admin and who owns the data.
| OrderMyGear | Brandfora | |
|---|---|---|
| Who licenses it | Each seller, individually | The network's HQ, once |
| Fee model | $1,899 to $2,999 one-time license; 3.95% platform fee on Pop-up cart totals; Company Stores $119 to $199 a month; Stripe 2.9% + $0.30 [1] | Network partnership sized to your operation. No per-order platform fee to locations. Your own Stripe |
| Whose brand | OMG branding removable with Advanced Branding at $49 a month [1] | White label, always |
| Network view of sales | Sales dashboard across a seller's own stores and reps [2] | One cockpit across every location, with order data ingested from every other store source |
| Supplier POs | POs created in OMG; SAGE, ShopWorks and Fulfill Engine integrations listed [2] | PO raised on the location's own supplier account at order time |
| Rebate attribution to HQ | Not documented publicly [2] | Every order carries the location's supplier account; reporting by supplier |
| Stores at scale | Built per store; "1.5M+ stores launched" across all customers [3] | A store from a domain in under 90 seconds; fleets by list; one catalog push to every store |
| Ownership | Merged with Inktavo (InkSoft, Printavo, GraphicsFlow) in October 2025, backed by PSG and Blue Star [4] | Independent. Your network is the customer |
Choose OrderMyGear if
You're one shop, you want a proven store tool with a big support team, and a per-order fee is fine at your volume. They publish cashback above $250,000 in annual sales [1].
Choose Brandfora if
You're a franchise HQ, a buying group or a fulfillment partner with a sales force, you want every location branded and selling on rails you own, and you need one view of network sales to claim rebates and fees.
Keep your OMG stores. Start with the ledger.
Day one is data, not migration. HQ sees network sales in one view while locations keep the stores they have. Move stores when locations ask for them.
[1] ordermygear.com/pricing, September 4, 2026. [2] ordermygear.com feature guide and ordermygear.com/integrations, September 4, 2026. [3] ordermygear.com, September 4, 2026. [4] PR Newswire, October 21, 2025. OrderMyGear is a trademark of its owner. Brandfora is not affiliated with or endorsed by OrderMyGear.
See it against your own network.
Bring one location's domain. We build its store on the call and show the cockpit above it.