Franchise networks · print, promo, signs, apparel
Every location sells online. Headquarters sees every dollar.
Your franchisees already sell print, signs, promo and apparel to the businesses in their town. Brandfora gives each of them online stores and instant quotes under your brand. It gives you one screen that shows every online sale in the network, so rebates and royalties are calculated from real numbers instead of reported ones.
Your name on the front. Your suppliers, your pricing, your ledger. No per-order cut to your locations.
| Item | Count | Value |
|---|---|---|
| Apparel supplier A | 181 locations | $2,104,900 |
| Apparel supplier B | 144 locations | $988,300 |
| Hard goods supplier | 97 locations | $402,650 |
| Decoration partners | 63 locations | $216,550 |
In their words
Why franchise networks love Brandfora
Today a supplier raises cost and you email a spreadsheet to every owner. Some update it, some don't, and someone sells under cost. With Brandfora you edit one price list and every store changes in seconds. A margin floor stops any location from selling below cost.
That's a USP for sure.Vendor partnerships lead, franchise system, about 200 locations, watching a price change reach every store
They paste the customer's website address. Brandfora pulls the logo, checks it will print cleanly, picks up the brand colors, and loads your catalog and your prices. The store is standing in nine to fifteen seconds and ready to sell in five minutes. No designer, no project, no three-week wait.
Our marketing department is going to go nuts over that.Vendor partnerships lead, franchise system, about 200 locations, watching a store build itself from a logo
Rebates get lost when supplier volume can't be traced back to a location. On Brandfora every purchase order goes to the supplier on that location's own account number, so the volume is recorded where the rebate is earned. Your account manager pulls one report instead of reconciling spreadsheets. Locations keep their own accounts and vendor relationships. We never get between you and your suppliers.
Every online order in the network lands on one ledger the moment it's placed. Royalties and program fees are worked out from what really sold, by location, by month. No more relying on what a franchisee remembered to report.
You choose which suppliers appear in stores and which never do. You restrict brands a location isn't allowed to carry. You decide what the holiday store looks like and when it goes live at every location. You set who can sell and what each level of the network can see.
I'm more intrigued with this one because we have a lot of control over being an admin on this.Vendor partnerships lead, franchise system, about 200 locations, on the corporate admin panel, follow-up call
Build the holiday gift store, the awareness-month store or the spring spirit store once. Push it to every location in one action. Pull it back in one action when the season ends.
Every order confirmation includes a link to that customer's own store, already built with their logo. On one account, 82 percent of customers clicked it. The next order starts without a sales call.
The click rate, that's unreal. The rebuy rate is so good.Vendor partnerships lead, franchise system, about 200 locations, on the share of buyers who click through to their own store
The store tools locations use today take a percentage of each sale. Brandfora is a partnership between us and the network, priced so every location can adopt it, and franchisees don't pay per order to sell what they already sell.
You sold me. I love everything about it.Vendor partnerships lead, franchise system, about 200 locations, at the end of the follow-up call
The features that do it
The pieces a franchise system actually runs on.
What you keep
Your suppliers, your rebates, your locations’ customers. All of it stays.
- Your supplier relationships and the rebate agreements behind them.
- Your brand on every screen. Franchisees and their customers never see our name.
- Your franchisees' independence: their customers, their quotes, their payments, their tax.
- Your existing back-office systems. Orders flow out to whatever you run today.
- Your data, in its own database, available through the API whenever you want it.
How it starts
Start with the locations that want it. Nobody gets mandated.
Operations, marketing, the brand president. We build one location's store live from its own website address, then show you the cockpit.
Order ingestion pulls what your locations sell today, from every store tool they use, into one view. Nothing changes yet.
Their stores move over from a list. Everyone else watches what those locations close.
One thing we'll say up front: a franchisee who likes their current tool won't switch because corporate said so. They switch because the store took nine seconds to build and the price change took none of their time.