Build it yourself, or run on Brandfora
You are not a software company. Good. Neither should you have to be.
You are a supplier, a fulfillment house, a franchise system, a buying group, a distributor. Your edge is product, production, relationships and a network of people who sell. Every hour your team spends building a store platform is an hour taken from that edge. We spent years building this so you can be live in days.
Ready today. Live on your own domain in days, not quarters. Your name on all of it.
| Piece | Build it | Here |
|---|---|---|
| Configurator: vectorize, upscale, DPI gate, mockups, DST | A product team, a year or more | Live |
| Three-tier admin: network, location, store | Architecture from scratch | Live |
| Supplier POs, tracking, invoices on your accounts | One integration per supplier | Live and growing |
| Payment splits at the moment of charge | Payments engineering, compliance | Live |
| Stores from a pasted domain | Crawling, brand extraction, templating | 9 to 15 seconds |
The math nobody puts in the deck
A national supplier told us it has forty engineers building a store tool. That is the size of the job.
We hear the same sentence on most first calls: "we could build this ourselves." Usually from a company that already has an IT team, a Shopify store and a backlog. Here is the part that gets skipped.
Turning a customer's JPEG into a clean vector, checking it against a real print zone at output resolution, rendering it on the product, producing an embroidery file with matched threads, and doing all of that in the checkout before the buyer pays. Businesses have been built and sold on that one capability. It is one of our 96 features.
Anyone can put up a store. Making a thousand stores share one catalog and one price list, enforce brand restrictions and supplier whitelists per location, roll every order from every channel onto one ledger, and split money between five parties at the moment of payment is a data model, not a template.
Purchase orders, acknowledgements, inventory, tracking and invoices with each supplier. Shipping. Tax. Payments. Accounting. Point of sale. Each one is a project, and each one changes under you. We maintain them so you do not.
Security reviews, uptime, releases, support, the 2 a.m. question from a location owner. A platform is a permanent department. Ask anyone who built one.
The networks that go first take the customers who are buying online right now. A two-year build is two years of those orders going to someone else.
Your brand on every screen. Your suppliers, your account numbers, your rebates. Your data in its own database, leaving by API whenever you want. Building it yourself does not give you more ownership than that. It gives you the same ownership and the bill.
Side by side
Build your own, or be live this month.
| Build it in-house | Run on Brandfora | |
|---|---|---|
| Time to first store live | Quarters, usually years | Days. The first store is built on the demo call. |
| Team | Engineers, designers, product, QA, DevOps, support, permanently | Yours stays on product, production and selling |
| Configurator and artwork engine | A product line of its own | Included: vectorize, upscale, background removal, DPI gate, mockups, DST |
| Supplier and fulfillment integrations | One at a time, maintained forever | Built and maintained by us; your account numbers |
| Payments, splits, tax | Payments engineering plus compliance | Included, split at the moment of charge |
| Security review readiness | Your problem | Documentation ready; enterprise review expected |
| Who owns brand, data, suppliers, customers | You | You |
| What it costs when it fails | The project and the market window | A conversation with us |
"If I could bring in a lead list and just build out quotes and build those stores really quickly, that's insane."Fulfillment network team member, on lead-list import
Speed
What "blistering" means here, with clocks on it.
The first store gets built in front of you on the demo. Order ingestion shows your network's current sales in one view before anyone changes a tool. Locations that want in come over from a list. That is the whole implementation plan, and it fits on this paragraph.