Can each store run on the customer's own domain or subdomain?

Your name on every URL. Ours on none of them. The network's domain on the cockpit. The location's domain on its stores, or the customer's own subdomain when they want that. Managed TLS on every one. Buyers never see a platform name, and neither does your franchisee's customer. This is the white label doing its job, on every screen, including the receipt. Point the DNS and the store answers on the customer's name, certificate handled. A franchise network runs hundreds of these without a ticket to anyone, and the cockpit still sees every one.

What it used to cost you: A vendor's brand on your checkout page, and a customer asking who that company is.

The feature is called Custom domains. It runs on the same rails as everything else here: one catalog, one price list, one cockpit, your name on the front.