Store types
Six kinds of store. One set of rails.
A store here is a record, not a project. Your network stands up thousands of them from one dashboard, and every one sells from the same catalog, the same price lists and the same production routing. Pick the store that matches the job. The system underneath doesn't change.
Locations are physical. Stores are digital. A location can run one store or a million.
| Switch | Setting | Source |
|---|---|---|
| Allowance | $150 per person, yearly | set by location |
| Catalog | Q4 gift · 12 products | pushed from HQ |
| Pricing | 60% markup · floor at cost | network sheet |
| Visibility | Private · invite | store type |
What a store is here
Four things that are true of every store type on the list.
Paste a domain. Logo checked at print resolution, colors read, catalog attached, pricing applied, account created. Nine to fifteen seconds on a normal day.
Worth: a store on the call, not after itThe pop-up closes on the date. The employee store, the fundraiser's beneficiary, the public store: the record stays, the reorder is one click, next season is a clone.
Worth: the second order you didn't have to earn twiceA supplier moves cost. The price list applies to every store in the network in seconds, floors held.
Worth: a week of opening stores one at a timeA curated catalog goes out to every store in one action and comes back in one action. Q4 is a campaign, not a project.
Worth: a seasonal calendar HQ can actually runThe six
Pick the store that matches the job.
Allowances that behave like allowances. Uniforms, workwear and swag on a standing store, with the budget attached to the person, not the order. Allowance first, card or PO for the rest. New hires order on day one.
Run by a location or decorator for the businesses and teams it servesThe goal bar is the conversion engine. Spirit wear, team stores, booster drives. A live total, a visible target, a feed of who just bought. The window closes at the target or on the date, your choice, into one production run, and the beneficiary's share pays out on its own.
Run for schools, clubs, causes, youth programsA store with an expiry date, on purpose. Event merch, seasonal drops, team orders that close before screens go on press. Schedule the window. It opens, counts down, closes itself. Clone it for next time.
Run by anyone with a deadline and a pressThe code is the checkout. Onboarding kits, service awards, gifting where someone else already paid. Enter a code, pick a size, ship it to yourself. No card, no account, no cart to abandon.
Run for HR, incentive and recognition programsB2B buys on terms. So does checkout. A private catalog and account pricing for a named buyer. PO captured at order time, invoice from the same ledger as the order.
Run for the accounts that buy on termsOpen to the world, still on your rails. Fan merch, teamwear, direct-to-consumer runs. Per-page SEO, custom domain, same pricing and production pipeline as every private store behind it.
Run by brands, teams and creators through the partner that produces for themWhich switches each type carries
Core is on by default. Optional is yours to flip.
| Store type | Budgets | Terms / PO | Countdown | Code gate | Goal bar | Payout split | Visibility |
|---|---|---|---|---|---|---|---|
| Employee & company | Core | Optional | Private | ||||
| Fundraising | Core | Core | Core | Public | |||
| Pop-up | Optional | Core | Optional | Public | |||
| Redemption | Optional | Core | Private | ||||
| Private B2B | Optional | Core | Private | ||||
| Public | Optional | Optional | Optional | Public |
One thing the table doesn't show: every type inherits the network's catalog policy, price lists, supplier rules and design limits. A location picks the type and flips the switches. It never picks a different set of rails.
At scale
Six types, thousands of stores, one dashboard.
A store record is small enough to make by the spreadsheet. Five hundred stores from a list in about half an hour. A thousand prospect domains become a thousand draft stores overnight. A fleet of existing stores comes over by list in days, by list, and the stores stood back up branded from each customer's own domain.
Pick a store type. We'll stand one up on the call.
Bring a domain and tell me the job. Employee, fundraiser, pop-up, redemption, B2B, public.