Is Brandfora a marketplace?

No. Brandfora is a white-label commerce system, not a marketplace. A marketplace owned by someone else sits between you and your customers, takes a cut of every order and keeps the data. That is the model we built against.

The difference shows up in four concrete places. The admin seat belongs to your network, not to us. The name on every store, receipt and sending email address is yours. Purchase orders raise on your own supplier account numbers, so the volume and the rebate land where you negotiated them. And payment settles through your own connected Stripe account, so the money never passes through ours. There is no shared shopper directory, no cross-selling of one network's buyers to another, and no ranking that puts your locations next to someone else's.

What Brandfora does instead is turn your network into its own marketplace under your name. Your locations, members, reps or athletes get branded stores and quotes. Your suppliers and decorators fill the orders. Your cockpit shows every sale by location, product, supplier and channel, and the fee you are owed calculates from that ledger. Most networks build that picture today from a monthly spreadsheet each location fills in by hand, which arrives late, arrives in different shapes, and cannot be audited without asking three tools for exports.

The honest limit: because there is no shared buyer pool, no traffic arrives on day one. A marketplace can send you a stranger. Brandfora sends your locations the customers they already have, on stores that stand in 9 to 15 seconds from a pasted web address. Demand still comes from your network selling, which is the trade a network usually wants once it has priced the alternative.

If the question is who runs the marketplace, the answer is you. The three-tier model page shows how the seats stack.